Even Jonathan Hoyos Shows Us His Undies at /baskit/ Underwear Party

Metrovelvet TV
’s Jonathan Hoyos stripped down to his /baskit/
Beauties Bear Backer Sawed Off Briefs
to bring us highlights from /baskit/’s National Underwear Day party, where they unveiled their fall 2008
Baskit Brawn
collection. Hoyos walks around all night in his underwear talking to underwear models. Tough job.
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Jameswinston's Brian James Faces the Dragon's Den

It’s not that Brian James wasn’t ready for his pitch and it’s not that
Jameswinston Co.’s
line of underwear isn’t ingenious and timely, it’s that the panel on Dragon’s Den were too old and too square to get it. This week James appeared on BBC’s
Dragon’s Den
, in which entrepreneurs pitch their ideas to a [...]

National Underwear Day Party

More coverage of last week’s National Underwear Day.

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Pantyhose for Men

Apparently there really is a market for men’s pantyhose. CNN even filled more than a minute talking about the trend on
a segment they titled “mantyhose.

UK-based
tights-for-men.com
, not a fetish site at all, looks like it’s been in business for a while. “There has been a massive increase in the number of [...]

National Underwear Day Moves Indoors

Scenes from National Underwear Day 2007:

An August fixture in Times Square for the past five years,
Freshpair
has treated New Yorkers to a full fledged fashion show and scores of gorgeous models in their underwear in celebration of
National Underwear Day
. What started out as a renegade sidewalk fashion show has become [...]

Introducing Sweat Under Gear

There’s another new kid on the undies block. No, make that a new man on the block. Launched just this summer, Vancouver-based Sweat Under Gear takes masculine to the max.

Sweat Under Gear’s debut line consists of 5 primary styles: Regular Briefs, Sport Briefs, Fighter Briefs, Jockstraps and Trunks. Each of these cuts will be available [...]