this week reports on the
emerging market for men’s underwear
. There’s no question that sports heros tapped as underwear spokesmodels get the attention of average guys.
“Today’s male sporting stars are more often than not metrosexuals. They are role models to millions all over the world, and enjoy a level of celebrity [...]
introduces the new Private Structure fall collection. Check out the cosmopolitan Color of the World collection or the sassy Camoflaunt styles. Private Structure makes a range of flattering cuts and styles from boxers to trunks to low-rise briefs. Based in Spain,
is working to reach underwear addicts across Europe, the UK and [...]
British Olympic swimmer Mark Foster does his best David Beckham.
briefs seem to treat every guy a bit differently and that’s a good thing. Beckham set the standard. Perhaps we’ll see lots more
get photographed in their Emporio Armani briefs!
Check out this screen cap of True Blood stud Ryan Kwaten in some very tight white briefs. Keep an eye out for this one.
Here’s a dangerous looking Stephen Dorff wearing white boxers from a scene in his limited release film Felon.
Check out this video for
new Parallel line of boxer shorts. They have a supportive pouch built in. Not unlike aussieBum’s
line, this is yet another line of boxers meant to support and enhance a guy’s goods.
No details yet on whether he was wearing
boxers or briefs
, but Jack Black’s Tropic Thunder co-stars say he just
couldn’t keep his pants on
during filming for the movie.
Check out new images from
Obviously for Men’s
new line of low-rise men’s underwear: low-rise bikini briefs, low-rise thong and a low-rise jock strap. We want to know more about these models!
There’s a lot of buzz on the
about Australian diver Matthew Mitcham, who won a gold medal in the 2008 Summer Olympics.
has been very supportive of Mitcham, who is openly gay. An aussieBum-Mitcham endorsement deal would be the perfect match.
Here we see a from-behind glimpse of Zac Efron’s boxer shorts. As we know from the
celebrity boxers or briefs list
, Zac Efron is a switch hitter when it comes to underwear – sometimes it’s boxers and sometimes it’s briefs.