this week reports on the
. There’s no question that sports heros tapped as underwear spokesmodels get the attention of average guys.
“Today’s male sporting stars are more often than not metrosexuals. They are role models to millions all over the world, and enjoy a level of celebrity as great as any movie idol. Not surprisingly, several of these stars including David Beckham and Pat Rafter have decided to take advantage of their fame by venturing into the men’s underwear market!” — Metrosexual Male
Athletes like Jim Palmer, Michael Jordan, David Beckham, Matthew Mitcham, the
and countless others have emboldened guys to update their underwear drawers for decades. Without athletes as spokesmodels, men would likely have little choice in underwear besides plain old boxers or briefs.
