— an Australian gay and lesbian website — looks at “The Aussie Beach Bum Behind AussieBum.”
Sadly,
look at Sean Ashby, the 40-something entrepreneur who founded the flagship Australian underwear brand aussieBum, doesn’t answer the boxers or briefs question but we’ll get to the bottom of it some time.
Ashby talks about aussieBum’s
, the Janice Dickinson Modeling Agency controversy, and the story behind rumors that Olympian Matt Mitcham would be the next
underwear spokesmodel.
“We wanted to give him a career, something longer lasting that would help him out for life,” he says. “But we can’t compete with the Adidas and Nikes of the world.”
