A Look at aussieBum's Fearless Leader

SameSame.com.au
— an Australian gay and lesbian website — looks at “The Aussie Beach Bum Behind AussieBum.”

Sadly,
SameSame.com.au’s
look at Sean Ashby, the 40-something entrepreneur who founded the flagship Australian underwear brand aussieBum, doesn’t answer the boxers or briefs question but we’ll get to the bottom of it some time.

Ashby talks about aussieBum’s
newest [...]

Rishi Idnani in Briefs

We’ll be sure to add male model Rishi Idnani to the next update on the
celebrity boxers or briefs list
. Here we see Rishi Idnani in a nice pair of Calvin Klein briefs. But
he tells Fetch!
that he prefers boxers but sometimes makes an exception. “I see a pair of comfortable boxer briefs, [...]

Bone Wear: The New Jock on the Block

There’s a new jock on the block. A bold new brand of men’s underwear has popped up, shall we say. Proudly South African,
Bone Wear
offers men a unique range of well-designed, high-quality underwear, gym wear and swim wear.

Locally designed by Wilco Stemmett and manufactured on site, Bone Wear underwear and gym wear [...]

More Justin Gaston in His Undies

Underwear model Justin Gaston has been welcomed into the Cyrus family because he’s a good, church-going boy. In some of these underwear photos you can even tell his religion. Well, actually, because he’s wearing a cross around his neck. In his underwear. His tight underwear. Scandalous.

Jon Hamm in White Boxers

Here’s a nice one of Mad Men’s Jon Hamm in a pair of plain white boxers.

Glow in the Dark Briefs

Another high-energy video from
aussieBum
. The new Glo line has a glow in the dark waistband.

Tom Brady's Jock Strap

We’re all disappointed that we’re not going to see Tom Brady modeling Calvin Klein Underwear after all, but here’s a small consolation prize: Tom Brady’s jock strap. Well, a glimpse of it anyway.

Tom Brady Won't be Calvin Klein Underwear Spokesmodel

More bad underwear news to report. It looks like Tom Brady won’t be showing the world his underwear after all. Although he was reportedly in talks with
Calvin Klein
about being an underwear spokesmodel, Brady has decided against the move. Celebrity underwear spokesmodels, especially sports stars like David Beckham, Michael Jordan and even [...]

Jameswinston Co. to Hang it Up

After just about a year innovating men’s underwear, it looks like our friends at
Jameswinston Co.
are calling it quits.

“Our unique new range innovations were an incredible sell-out success. That meant we actually became ‘the undergarment of choice’ for a damn good few of today’s males worldwide. I think we can call that mission accomplished,” wrote [...]

Today is Blog Action Day

Most readers of this site know the comfort of a clean pair of underwear every day. This is a joy a great many in this world have never known. Today (Oct. 15) is
Blog Action Day
and bloggers around the world are asked to examine poverty. Let us count our blessings. Let us [...]