Ginch Gonch has always pushed the envelope with their sassy adult-themed Underoos-style skivvies. The Canadian company has long courted the gay market but their apparent outreach to a straighter but larger clientele isn’t without
.
Boxers-or-briefs.com got some answers from
founder Jason Sutherland.
Johnny Underscore: Is the era of the “Metrosexual” man over?
Jason Sutherland:
The era of the metrosexual man is over! The uber-sexual male has replaced him and is interested in making sure his privates & the other parts of his body that he can accessorize are properly covered. Ginch Gonch has always catered to the uber-sexual male by giving him the fuel for a well-revved high-octane Crotch Rocket that allows for him to show off the gear & his unit with huge confidence. Everyone loves a confident guy.
Johnny Underscore: How has the Metrosexual trend changed the way straight guys dress?
Jason Sutherland:
When it’s related to underwear, the historically endearing “Fruit of the Looms” that had holes, stretched elastic, and sagging bag (even though at some point might have been sexy to some) is in today’s age as bad as a plumber’s crack. Guys today — especially when gearing down — are expected to be well manicured & sporting a good pair of Ginch.
Johnny Underscore: What catches a straight guy’s attention when it comes to men’s underwear?
Jason Sutherland:
Guys are being educated that the itchy, irritating label that digs into your back ass crack in those traditional low-cost briefs is just unacceptable. Getting a good pair of Ginches, in our company culture, is ensuring that we are creating patterns that a guy can relate to when dealing with his nooner. Like our Jolly Cocks and our Wiener Eaters, Ginch Gonch’s gear won’t go up your ass & will probably be the most comfortable undies the “new” man has ever put on.
Johnny Underscore: How important are women’s opinions really when it comes to men’s underwear?
Jason Sutherland:
Very. Women need to see that a man is comfortable, confident & secure. Frumpy can endearing but a well packaged sensitive, funny, confident man with a great pear of stylish undies is much more than just adequate.
Johnny Underscore: How does Ginch Gonch market to straight guys?
Jason Sutherland:
We do it through our
like “chockin’ the chicken” or calling our underwear funny names like “Shiny Heiny” or “Cock a Doodle Blue”. That, mixed with our aggressive “all balls to the wind” ad campaigns that feature all kinds of rugged guys like mixed martial arts fighters definitely hits home with the straight market. We also have guys like Ashton Kutcher and Rainn Wilson sporting our Ginches in their movies which gives us that extra visibility.
Johnny Underscore: What celebrity would be your perfect Ginch Gonch spokes model?
Jason Sutherland:
Will Ferrell, Sasha Baron Cohen, President Obama, and Christiano Ronaldo from Manchester United.
Johnny Underscore: Boxers or Briefs?
Jason Sutherland:
The briefs and boxers issue…dead. “Granny panties” boys! The new era will bring about the fusion of both: the
Sport Brief
.
