Like many of us, underwear designer and entrepreneur Tim Wildman spent lots of time in his youth looking at department store catalogs for inspiration. Years later, Wildman innovated a unique approach to male enhancement: no pills needed.
This week Tim Wildman was kind enough to answer a few questions just for boxers-or-briefs.com:
Johnny Underscore: What first got you interested in designing mens underwear?
Tim Wildman: I was a very thin kid and young man. I grew up wanting to be bigger and look fuller like the guys in the JC Pennies Underwear Catalog. I have always been drawn towards the aesthetics of guys looking hot in their underwear or a tight pair of jeans (God I loved the 80’s). So I always had the interest. But it wasn’t until recently that I put some action into my interests. I actually started the company for my mother to have something to do in her semi-retired years.
Johnny Underscore: How has mens underwear style changed over the years?
Tim Wildman: Thank God men have the choice to be sexy in underwear. High-cut tighty-whities did not leave much room for sex appeal. A great pair of underwear can now also be flattering, flirty, and express a man’s personality better. I thank Underoos for the shift in men’s underwear!
Johnny Underscore: What inspired your clever ‘male enhancement’ designs?
Tim Wildman: When we first started Wildmant.com, we offered GoSoftwear products and did a lot of amateur photo shoots at home. Because we were not too good with lighting we were coming out with a lot of flat pictures and the product did not look very appealing. So, in an attempt to make the underwear look fuller on the model, we tried stuffing, pinning, cock-rings and every other trick we could think of. I noticed that if the balls were higher, the package looked fuller. But the look would disappear every time the model moved; so I took some elastic and created a band that would go under the balls and be supported by an elastic waist band. The pictures came out great and the Ball Lifter was born.
Johnny Underscore: What are some of your favorite styles of underwear?
Tim Wildman: I have always loved briefs from Ginch Gonch and the simplicity of Joe Boxer. Boxers…not for me.
Johnny Underscore: If you could pick a celebrity spokesmodel for Wildman T underwear, who would it be?
Tim Wildman: Kathy Griffin! Do you know if she is available?
Johnny Underscore: What kind of underwear are you wearing today?
Tim Wildman: The WildmanT Regular Cut Brief
