For decades, women have had the luxury of undergarments that lift and boost and enhance their busts. But only in the last few years have men’s underwear designers taken a good look strategies to better package a man’s package.
Men’s underwear designer and entrepreneur Tim Wildman created the Ball Lifter after lots of trial and error trying to make his men’s underwear models’ packages look fuller and more appealing. He found that by boosting a guy’s jewels a bit higher, he’d fill out his underwear much more noticeably. Eventually, the Ball Lifter went from an underwear model’s trade secret to a ball booster any guy could buy.
Instead of spending money on “male enhancement” pills or surgery, a simple under-under garment does the trick.
While it can be worn on its own underneath clothing (try wearing it with loose track pants – you’ll get lots of looks), the WildmanT Ball Lifter does its best work as a complement to other, looser-fitting underwear. It gives regular boxer shorts a very nice boost.
The WildmanT Ball Lifter is actually quite comfortable. It doesn’t work like a c-ring so it doesn’t constrict a guy’s anatomy; it just pushes his goods a bit forward. The waistband is plain and unassuming.
If there’s one thing that could be done a bit differently with the WildmanT Ball Lifter, it’s the rise of the waistband. Were the garment given a slightly lower rise it would be easier to conceal underneath another pair of underwear or swimwear. Besides that, this is an excellent way for a guy to get a nice boost without cutting off circulation to his most precious parts.
Filling an important need in men’s underwear, The WildmanT Ball Lifter gets an A for attitude, an A for sex appeal, a B+ for comfort, a B+ for quality and an A+ for practicality.
The age old debate is over… No more boxers vs briefs – introducing Brief Underneath!
Introducing a true revolution in the underwear and loungewear market. This patented design is the result of unprecedented research and development aimed at addressing consumer’s wants and needs.
Brief Underneath® is a unique 2-in-1 product that combines a supportive and comfortable brief with a stylish, casual, and functional boxer or lounge pant. Finally, there is a garment that has married the form and function of two classic forms into one.
The Brief Underneath® concept is the first true innovation to be released into this mature market since the “fashion
infusion” of the late 1990’s. The design is poised to spawn an entirely new sub-segment, divert current customer spending, and, generate additional revenues in this $13 billion market segment