Jockey Pioneered Bikini Briefs for Men

There’s nothing like a guy in a skimpy pair of bikini briefs. The iconic images of pioneering celebrity underwear spokesmodel Jim Palmer donning a pair of very brief Jockey briefs in Jockey’s 1970s and ’80s ad campaigns sold a lot of men’s underwear at the time and got many guys to try bikini briefs for the first time. Jockey actually introduced their Skants line of men’s bikini briefs in 1959 – very daring for the time.