The man who helped launch the fun-derwear industry with Ginch Gonch, the unapologetically sassy underwear and lounge-wear company, announced last week that he has created a new brand of provocative gear.
“When living life with Piss & Vinegar, it doesn’t matter who you love, only that you love with everything you’ve got,” said Jason Sutherland, referring to his new Piss & Vinegar line of men’s underwear.
Made from a breathable, body-conforming stretch fabric (94 percent Su Pima cotton/6 percent Lycra), the first collections in the Piss & Vinegar collection will be the “I Love…” line including the controversial ‘I Love Jesus’ and ‘I Love Buddha’ briefs. Designs are available in briefs, boxer briefs, low rise briefs and jock straps. All feature the signature 1-1/4 inch microfiber elastic logo waistband with the stylishly bold scripted logo.
“Our underwear literally grabs guys by their balls,” said Sutherland.
Piss & Vinegar will be available in major department stores, select independent retailers and is available now online at www.PissVinegar.com.
[...] The first proprietary brand being introduced is Piss & Vinegar, a high-end underwear and swimwear company Sutherland created in 2009. [...]