All I want for Christmas is…underwear? A new survey by Jockey International, Inc. reveals a surprising holiday gift that millions of Americans ought to add to their wish list. According to the national poll, 43 percent of Americans report that they personally need an “underwear overhaul” this Christmas or Hanukkah. What’s more, 21 percent think their significant other needs new skivvies to freshen up the not-so-better half of their underwear drawer.
Apparently, Americans’ unmentionables have become just that. According to a previous Jockey survey, more than a quarter of Americans own underwear five or more years old, and 79 percent have underwear that is tattered, discolored or stained….stained? Gross! Part of the problem seems to be guys’ reluctance to part with their old underwear. Thirty-two percent of Americans refuse to throw away their old, tattered underwear until they receive new, replacement pairs.
Perhaps this year, Americans stockings will be stuffed with skivvies. Underwear makes a great gift in today’s tough economy because it’s personal, practical and sexy but inexpensive.
Jockey is recommending their Euro Sport Microfiber line of mesh midway briefs, boxer briefs and no-fly briefs as gifts for the men on our lists.
The Jockey Holiday Survey was conducted by Kelton Research between Oct. 13-Oct. 20, 2009 using an email invitation and an online survey. The Jockey 2008 Survey was conducted by Kelton Research between May 2-6, 2008 using an online survey of 1,001. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Margin of error: plus or minus 3.1 percentage points.
In 2009, Jockey is celebrating the 75th Anniversary of its invention of the world’s first brief.
