2012 was a year of numbers: 47%, 99%, Don’t Trust the B—- in Apartment 23. But what we can infer from the narrator of this ubiquitious Sleep Number Bed commercial is that your sleep number is the third most important number in your life. Far be it from us to argue with an advertisement that airs a gazillion (not a real number) times in one (real number!) day. Our new favorite number is 60, the sleep number of choice for the stunning man taking a snooze in some nice tight boxer briefs at :28. Strange that his sheets and blanket have disappeared between shots, but if that means we get to stare at his uncovered bod, who’s complaining? And if 45 is the sleep number it takes to lie next to him like the lucky lady in the ad, then we’d settle on those digits in a second.