Forget fireworks. Celebrate at International Jock, the Internet’s largest men’s underwear and swimwear retailer, where all American-made brands are on sale now.
International Jock is celebrating the Fourth of July by supporting American workers with a huge “Made in America” sale. From now until Tuesday, July 9, save 25 percent on American brands, including [...]
Joaquim De Santana and Guillaume Queau begin a new kind of underwear promo in 'Ends."
A recent article in the New York Times reported on the decision by some men’s underwear companies to veer away from the young, skinny, hairless, uber-abbed models we are so used to seeing in advertising and packaging in favor [...]
We know the economy is doing better when we start to see underwear startup companies again. Underwear is a great economic indicator. Underballs – The Gift of Underwear in a Ball” is a Kickstarter-funded men’s underwear company.
The Chicago-based company sells men’s boxers in little plastic balls. Underballs boxers are made from 100% pure [...]
Underwear model Jonathan Best in Alpha Male Undies briefs.
Here we see hot underwear model Jonathan Best in white Alpha Male Undies briefs. Designed by Darrell MacDonald in Dublin and meticulously made in Los Angeles, the newly launched AMU collection features jockstraps, classic briefs and close fitting boxers. Alpha Male Undies clearly loves every [...]
Rugby champ Ben Cohen stands tall in Bluebuck briefs.
Ben Cohen in trunks leaves us all smiles too.
Bluebuck underwear has partnered with our favorite gay-friendly crusader Ben Cohen to produce special edition underwear for the rugby stud’s Stand Up Foundation. Proceeds will go to the Brit’s organization which combats bullying and homophobia. [...]
Original Penguin has launched a line of men's underwear.
We love Original Penguin for their classic casual menswear but this week the company announced something new: Original Penguin men’s underwear. Too bad we don’t get to see full body shots because some of those Original Penguin models are hot.
David Beckham's underwear line will reportedly launch this fall. Here's the celebrity underwear spokesmodel in Emporio Armani briefs.
There’s still no word on exactly when David Beckham will make good on his promise to let men the world over literally get into his underwear but it looks like Beckham’s underwear line will launch in [...]
Millions of men around the world would pay just about anything to get into David Beckham’s underwear. It looks like they won’t have to wait much longer. The 35-year-old English soccer stud and celebrity underwear spokesmodel has announced that he’ll be launching his own line of underwear. Details are still sketchy about the Beckham [...]
Underwear model Jan Grobbelaar in Bone Wear boxers.
Bone Wear introduced an all new design this week: Tight Fit Boxers featuring vertical color stripes. Model Jan Grobbelaar is shown here in black and yellow Bone Wear Tight Fit Boxers. Available at www.bonewear.co.za.
Tyson Beckford dropped a big hint about his next career move at fall 2010 Fashion Week. The iconic 39-year-old male supermodel will be the one designing clothes for a change — starting with underwear.
“The most comfortable thing that you wear is underwear, so why not start from there and work your way up,” [...]