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Underwear Startup Underballs Puts Boxers and Balls Together

We know the economy is doing better when we start to see underwear startup companies again. Underwear is a great economic indicator. Underballs – The Gift of Underwear in a Ball” is a Kickstarter-funded men’s underwear company.

The Chicago-based company sells men’s boxers in little plastic balls. Underballs boxers are made from 100% pure cotton and [...]

Model Jonathan Best In White AMU Briefs

Underwear model Jonathan Best in Alpha Male Undies briefs.

Here we see hot underwear model Jonathan Best in white Alpha Male Undies briefs. Designed by Darrell MacDonald in Dublin and meticulously made in Los Angeles, the newly launched AMU collection features jockstraps, classic briefs and close fitting boxers. Alpha Male Undies clearly loves every part [...]

Ben Cohen in Bluebuck Briefs and Trunks

Rugby champ Ben Cohen stands tall in Bluebuck briefs.

Ben Cohen in trunks leaves us all smiles too.

Bluebuck underwear has partnered with our favorite gay-friendly crusader Ben Cohen to produce special edition underwear for the rugby stud’s Stand Up Foundation. Proceeds will go to the Brit’s organization which combats bullying and homophobia. Here is [...]

Original Penguin Launches Mens Underwear Line

Original Penguin has launched a line of men's underwear.

We love Original Penguin for their classic casual menswear but this week the company announced something new: Original Penguin men’s underwear. Too bad we don’t get to see full body shots because some of those Original Penguin models are hot.

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David Beckham Underwear Line May Launch this Fall

David Beckham's underwear line will reportedly launch this fall. Here's the celebrity underwear spokesmodel in Emporio Armani briefs.

There’s still no word on exactly when David Beckham will make good on his promise to let men the world over literally get into his underwear but it looks like Beckham’s underwear line will launch in September. [...]

David Beckham to Launch Mens Underwear Line

Millions of men around the world would pay just about anything to get into David Beckham’s underwear. It looks like they won’t have to wait much longer. The 35-year-old English soccer stud and celebrity underwear spokesmodel has announced that he’ll be launching his own line of underwear. Details are still sketchy about the Beckham underwear [...]

Jan Grobbelaar in Bone Wear Tight Fit Boxers

Underwear model Jan Grobbelaar in Bone Wear boxers.

Bone Wear introduced an all new design  this week: Tight Fit Boxers featuring vertical color stripes. Model Jan Grobbelaar is shown here in black and yellow Bone Wear Tight Fit Boxers. Available at www.bonewear.co.za.

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Tyson Beckford to Begin Designing Underwear

Tyson Beckford dropped a big hint about his next career move at fall 2010 Fashion Week. The iconic 39-year-old male supermodel will be the one designing clothes for a change — starting with underwear.

“The most comfortable thing that you wear is underwear, so why not start from there and work your way up,” Beckford said.

We [...]

Andrew Christian Releases Limited Edition Sweetheart Brief

Andrew Christian has made only 486 pairs of his limited edition Almost Naked Sweetheart Briefs

Underwear guru Andrew Christian has just the Valentine’s Day gift for the man in your life. The Limited Edition Almost Naked Sweetheart Brief, released today, comes in a red heart-shaped tin and includes a signed headshot from Andrew Christian himself. [...]

Underwear Pioneers Team Up to Challenge the Big Boys

The Piss and Vinegar line of mens underwear launched in 2009.

Expose underwear plans to expand to the U.S. this year.

Two pioneers in men’s fashion ─ former Tommy Hilfiger executive Brian Edgar and Ginch Gonch Underwear founder Jason Sutherland ─ announced this week that they have joined forces in an innovative new [...]