We love Original Penguin for their classic casual menswear but this week the company announced something new: Original Penguin men’s underwear. Too bad we don’t get to see full body shots because some of those Original Penguin models are hot.

There’s still no word on exactly when David Beckham will make good on his promise to let men the world over literally get into his underwear but it looks like Beckham’s underwear line will launch in September. [...]]]>

David Beckham's underwear line will reportedly launch this fall. Here's the celebrity underwear spokesmodel in Emporio Armani briefs.

There’s still no word on exactly when David Beckham will make good on his promise to let men the world over literally get into his underwear but it looks like Beckham’s underwear line will launch in September. We wait with baited breath, hoping that David Beckham will be both the designer and celebrity underwear spokesmodel.

Bone Wear introduced an all new design  this week: Tight Fit Boxers featuring vertical color stripes. Model Jan Grobbelaar is shown here in black and yellow Bone Wear Tight Fit Boxers. Available at www.bonewear.co.za.

“The most comfortable thing that you wear is underwear, so why not start from there and work your way up,” Beckford said.

We [...]]]>
Tyson Beckford dropped a big hint about his next career move at fall 2010 Fashion Week. The iconic 39-year-old male supermodel will be the one designing clothes for a change — starting with underwear.

“The most comfortable thing that you wear is underwear, so why not start from there and work your way up,” Beckford said.

We can’t wait to get into Tyson Beckford’s underwear.

Underwear guru Andrew Christian has just the Valentine’s Day gift for the man in your life. The Limited Edition Almost Naked Sweetheart Brief, released today, comes in a red heart-shaped tin and includes a signed headshot from Andrew Christian himself. [...]]]>

Andrew Christian has made only 486 pairs of his limited edition Almost Naked Sweetheart Briefs

Underwear guru Andrew Christian has just the Valentine’s Day gift for the man in your life. The Limited Edition Almost Naked Sweetheart Brief, released today, comes in a red heart-shaped tin and includes a signed headshot from Andrew Christian himself. It would be even better to see an autographed picture of Andrew Christian wearing his Almost Naked briefs, but this will have to do for now.

Just 486 of the Limited Edition Almost Naked Sweetheart Briefs were made so they’re going to sell out quickly.

The Almost Naked design features the anatomically correct front pouch and is one of the best selling styles in the Andrew Christian line. The perfect fit front pouch and super soft fabric feels like you’re not wearing any underwear at all. This hang-free body has no annoying hidden cups, straps or padding. The extra room in front is cut just where you need it so when you when you pull them on, your package falls naturally into the super soft snuggle pocket to create a truly enjoyable unique wearing experience.

Made in the Andrew Christian Design Studio in Los Angeles, Calif., the Limited Edition Almost Naked Sweetheart Briefs are available at AndrewChristian.com.

Expose underwear plans to expand to the U.S. this year.

Two pioneers in men’s fashion ─ former Tommy Hilfiger executive Brian Edgar and Ginch Gonch Underwear founder Jason Sutherland ─ announced this week that they have joined forces in an innovative new [...]]]>

The Piss and Vinegar line of mens underwear launched in 2009.

Expose underwear plans to expand to the U.S. this year.

Two pioneers in men’s fashion ─ former Tommy Hilfiger executive Brian Edgar and Ginch Gonch Underwear founder Jason Sutherland ─ announced this week that they have joined forces in an innovative new company that will address the under-served metro-sexual male consumer group.  Beyond Big Branding will develop proprietary brands and partner with existing brands trading in international markets and launch them globally.  Edgar will serve as president and CEO of the new company and Sutherland takes on the role of creative director and brand EVP.

“Building and maintaining a single brand requires as much time and effort as developing a host of brands,” said Edgar, formerly executive vice president at Tommy Hilfiger Retail Canada Inc., at this morning’s announcement. “Beyond Big Branding will unite similar-minded active wear companies and co-brand them with one another.

At Tommy Hilfiger, Edgar helped spearhead the company’s expansion across Canada and increase company revenue by over ten times the original sales figures.

“Synergy is key for us,” said Sutherland, widely heralded as the designer who, with his Ginch Gonch line, helped to inject fun — or, as he calls it, cheekiness -— into the men’s undergarment industry. “Our brands share services across the board: from design, to accounting, collections, customers, sales, support staff, web design, IT support, printing, photo-shoots, public relations, and even online media.”

The first proprietary brand being introduced is Piss & Vinegar, a high-end underwear and swimwear company Sutherland created in 2009.

The two international brands that Beyond Big Branding has licensed to springboard into the global marketplace are Dick & Jane and Expose.

Founded in Russia and now headquartered in Vienna, Dick & Jane is a bold brand, popular with urban youth. In 2008, the company opened 78 new accounts, primarily in Eastern Europe. The company is now poised to rapidly expand into Western European and beyond.

With its flagship store in Colombia, Expose is a sporty and sexy brand, suitable for mid-tier and boutique stores as well as online channels. The company will add two retail locations this calendar year and aims to break into the U.S. marketplace.

Beyond Big Branding has a five year licensing deal with both Dick & Jane and Expose that gives the company access to all international markets and every sales channel including direct, online, wholesale, licensing and brick and mortar.

“The men’s underwear and loungewear market is still in its early stages of development,” said Edgar.  “Beyond Big Branding aims to take the industry to the next level by buying, licensing, and partnering with exciting brands and manufacturers throughout the world.

“We are aggressively seeking additional partnerships with brands and investors,” he adds.  “Through synergy, our Beyond Big Branding companies are finally able to compete against the big boys.”

Stay tuned for more news about Beyond Big Branding here at boxers-or-briefs.com.

For just about 20 years, boxer briefs seemed to be the perfect middle ground for men who couldn’t decide between boxers and briefs. Now there’s another option. Brief Underneath ® is a unique 2-in-1 men’s undergarment that combines a supportive and comfortable brief with a stylish, casual and functional boxer [...]]]>

BriefUnderneath combines boxers with briefs.

For just about 20 years, boxer briefs seemed to be the perfect middle ground for men who couldn’t decide between boxers and briefs. Now there’s another option. Brief Underneath ® is a unique 2-in-1 men’s undergarment that combines a supportive and comfortable brief with a stylish, casual and functional boxer or lounge pant.

“We’ve realized the customer is changing and the options need to support their needs,” said Eddie Betesh, president & CEO of Brief Underneath.

The Brief Underneath collection consists of boxers, lounge pants and thermals in 48 total styles. The hybrid men’s underwear will retail between $18-$32 and will be available in 600 department stores across the U.S. this year.

With the laid back look of boxers and the support of briefs, these could appeal to men from a broad range of ages. It’s a wonder someone didn’t think of this sooner.

More underwear news from aussieBum. Last Friday they released a new line of men’s underwear: Cottonsoft. The new range comes in brief and hipster styles.

If you ever wondered if guys in the Army wear boxers or briefs, here’s your answer. This photo of 19-year-old Army Specialist Zachary Boyd in pink boxers is everywhere now. When his unit was called upon to respond to a threat at his base in the Kunar province of Afghanistan, the just-awakened Boyd [...]]]>

If you ever wondered if guys in the Army wear boxers or briefs, here’s your answer. This photo of 19-year-old Army Specialist Zachary Boyd in pink boxers is everywhere now. When his unit was called upon to respond to a threat at his base in the Kunar province of Afghanistan, the just-awakened Boyd had time to grab his gun but not his pants.