men's underwear

Ballet Dancers Bring New Beauty to Underwear Promotion

Joaquim De Santana and Guillaume Queau begin a new kind of underwear promo in 'Ends."

A recent article in the New York Times reported on the decision by some men’s underwear companies to veer away from the young, skinny, hairless, uber-abbed models we are so used to seeing in advertising and packaging in favor of [...]

Boxers and Bleeps in Norelco Ad Cause Stir

One Million Moms, the organization that mixes gay hate with a small dash of motherly love, has targeted a new catalyst for their latest panty twisting. The group has taken issue with this electric razor ad from Philips Norelco for essentially promoting the joys of manscaping.

How incensed were OMM by what the commercial depicts? [...]

Classic, Hairy Jim Palmer Underwear Ad

Those were the days. Jim Palmer's hairy chest graces this classic Jockey ad.

Before Madison Ave. went wild with wax, lasers, and busy razors, the bodies of male underwear models had hair. BuzzFeed has paid tribute to this era with an impressive pictorial retrospective of men’s underwear advertising from the 70s (with some early 80s [...]

Calvin Klein Concept Super Bowl Ad

While few people may actually be interested in what transpires on the field during the Super Bowl today, what we assume the millions and millions of people are really tuning in for are the commercials. That’s why we are so excited for Calvin Klein’s very first ad aired during this momentous sporting event.

Introducing the brand’s [...]

David Beckham Bodywear Bus Ads Hit the Streets

Wanna climb aboard David Beckham? Here's your chance.

Get back! This David Beckham-covered LA bus is just the ticket.

People often insist that there’s no other way to see the palm treelined boulevards of Los Angeles than in a convertible. But now that some tour buses cruising along the City of Angels’ streets have been [...]

Cristiano Ronaldo Emporio Armani Underwear Photos Released

Cristiano Ronaldo wearing Emporio Armani briefs

Cristiano Ronaldo wearing Emporio Armani boxer briefs

We reported in the fall that sexy Portuguese footballer Cristiano Ronaldo was going to be the new celebrity underwear spokesmodel for Emporio Armani men’s underwear. The 24-year-old soccer stud replaces David Beckham as the face — and body — of the brand. [...]

Hanes Drops Celebrity Underwear Spokesmodel Charlie Sheen

These days, when most people picture David Beckham, they think of him in his underwear (and he looks fantastic in his underwear). But when people think of Charlie Sheen, they tend to picture him in jail before they picture him in his underwear. Last week word got out that Hanes had dropped Charlie Sheen as [...]

David Beckham in New Emporio Armani Underwear Ads

David Beckham is looking fit as ever in boxer briefs in the latest ads for Emporio Armani’s new fall line of men’s underwear. Using professional athletes as celebrity underwear spokesmodels didn’t start with David Beckham, but he’s quickly becoming as well known for what he looks like under his soccer uniform than what [...]

David Beckham Denies Plans for Underwear Ads with Angelina Jolie

David Beckham denied rumors this week that he’d be posing with Angelina Jolie in the same sort of racy underwear advertisements he and wife Victoria Beckham shot earlier this year.

“You know she wouldn’t do it and I wouldn’t do it. At the end of the day, I wouldn’t do it because I’m [...]

Dolce and Gabbana Underwear Ad

When it comes to men’s underwear advertising, there’s low-brow and there’s high-brow. This Dolce and Gabbana commerical takes the high road and gives white briefs the class they deserve.
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