Cristiano Ronaldo wearing Emporio Armani boxer briefs

We reported in the fall that sexy Portuguese footballer Cristiano Ronaldo was going to be the new celebrity underwear spokesmodel for Emporio Armani men’s underwear. The 24-year-old soccer stud replaces David Beckham as the face — and body — of the brand. [...]]]>

Cristiano Ronaldo wearing Emporio Armani briefs

Cristiano Ronaldo wearing Emporio Armani boxer briefs

We reported in the fall that sexy Portuguese footballer Cristiano Ronaldo was going to be the new celebrity underwear spokesmodel for Emporio Armani men’s underwear. The 24-year-old soccer stud replaces David Beckham as the face — and body — of the brand. Well, the first photos are out and they’re spectacular.

These days, when most people picture David Beckham, they think of him in his underwear (and he looks fantastic in his underwear). But when people think of Charlie Sheen, they tend to picture him in jail before they picture him in his underwear. Last week word got out that Hanes had dropped Charlie Sheen as [...]]]>

These days, when most people picture David Beckham, they think of him in his underwear (and he looks fantastic in his underwear). But when people think of Charlie Sheen, they tend to picture him in jail before they picture him in his underwear. Last week word got out that Hanes had dropped Charlie Sheen as a celebrity underwear spokesmodel following a well-publicized arrest over Christmas weekend.

These days, when most people picture David Beckham, they think of him in his underwear (and he looks fantastic in his underwear). But when people think of Charlie Sheen, they tend to picture him in jail before they picture him in his underwear. Last week word got out that Hanes had dropped Charlie Sheen as a celebrity underwear spokesmodel following a well-publicized arrest over Christmas weekend.

Some men’s underwear brands are associated with naughtiness but Hanes makes wholesome, family man underwear. Maybe Charlie Sheen needs to model for a raunchier underwear brand.

David Beckham is looking fit as ever in boxer briefs in the latest ads for Emporio Armani’s new fall line of men’s underwear. Using professional athletes as celebrity underwear spokesmodels didn’t start with David Beckham, but he’s quickly becoming as well known for what he looks like under his soccer uniform than what [...]]]>

David Beckham is looking fit as ever in boxer briefs in the latest ads for Emporio Armani’s new fall line of men’s underwear. Using professional athletes as celebrity underwear spokesmodels didn’t start with David Beckham, but he’s quickly becoming as well known for what he looks like under his soccer uniform than what he does while he’s wearing it.

David Beckham denied rumors this week that he’d be posing with Angelina Jolie in the same sort of racy underwear advertisements he and wife Victoria Beckham shot earlier this year.

“You know she wouldn’t do it and I wouldn’t do it. At the end of the day, I wouldn’t do it because I’m [...]]]>

David Beckham denied rumors this week that he’d be posing with Angelina Jolie in the same sort of racy underwear advertisements he and wife Victoria Beckham shot earlier this year.

“You know she wouldn’t do it and I wouldn’t do it. At the end of the day, I wouldn’t do it because I’m married,” Beckham said.