Piss & Vinegar and Expose Underwear Sponsor National Underwear Day

Piss and Vinegar and Expose Underwear sponsor National Underwear Day 2010.

The 8th Annual National Underwear Day launched today and two of the newest names in underwear are making their big debut, Piss & Vinegar and Expose Underwear.

Piss & Vinegar is the new underwear line from the team that created the playful Ginch Gonch brand. [...]

Brandon van Bergen in Bone Wear Access Briefs

Brandon van Bergen in Bone Wear briefs.

South African underwear label Bone Wear this week released five new colors in their Access Briefs range: apricot, blue, pink, yellow and pink & black stripes. Here’s Bone Wear model Brandon van Bergen in apricot Bone Wear briefs.

Video from 2010 No Pants! Subway Ride

Finally we’re seeing video from 9th Annual No Pants! Subway Ride organized by ImprovEverywhere. For anyone who’s ever mentally undressed a hot guy (or girl) on the subway, this annual event is a dream come true. Previously we only has still photos or video from previous years, but this one is the real thing.

Charlotte, N.C. Hottest Bachelor Reveals His Underwear of Choice

It’s always nice to know what kind of underwear the guy next door type wears.

The November issue of Cosmopolitan magazine named the country’s hottest bachelors. Colleen Odegaard from NewsChannel 36 in Charlotte, N.C. sat down with local bachelor Curtis Beardsell and asked him the question that’s really on everyone’s mind: boxers or briefs?

The 24-year-old hunk [...]

aussieBum Releases 'Surf Crew' Underwear Line

It looks like aussieBum has released a hot new line of men’s underwear.

The new “Surf Crew” range is made from Egyptian cotton and comes in both brief and hipster styles.

“Using solid masculine colours to compliment our Surf Crew waistband as a tribute to all the surf crews around Australia and the world [...]

Success of Jockey Briefs Prompts Company to Change Its Name in 1971

We know that Jockey innovated men’s briefs. In fact some people still refer to briefs as “Jockey shorts.” But Jockey briefs weren’t always made by a company called Jockey.

Coopers Inc. debuted the Jockey brief in 1935 but over the decades people came to know the name Jockey much better than the name [...]

Today is Blog Action Day 2009

The Blog Action Day theme for 2009 is climate change. Today bloggers around the world are writing about climate change and how it relates to their readers.

What does men’s underwear have to do with climate change? Plenty. The apparel industry in general has a significant impact on the environment, but thanks to innovative [...]

First Briefs Not So Brief By Comparison

These aren’t the sleek, sexy men’s briefs of today, but this 1934 ad for a new innovation in men’s underwear – the Jockey brief – raised quite a few eyebrows at the time. Jockey is now celebrating the 75th anniversary of the brief, which has gotten considerably briefer over the decades.

David Beckham to Launch Line of Mens Underwear

The good news is that soccer stud Cristiano Ronaldo will be the celebrity underwear spokesmodel for Armani Underwear. It wasn’t clear right away if Ronaldo would be replacing the iconic David Beckham on billboards and advertisements for the Armani underwear. From the looks of it, David Beckham will be leaving the Armani underwear [...]

Jockey Pioneered Bikini Briefs for Men

There’s nothing like a guy in a skimpy pair of bikini briefs. The iconic images of pioneering celebrity underwear spokesmodel Jim Palmer donning a pair of very brief Jockey briefs in Jockey’s 1970s and ’80s ad campaigns sold a lot of men’s underwear at the time and got many guys to try bikini [...]