Jockey Pioneered Bikini Briefs for Men

There’s nothing like a guy in a skimpy pair of bikini briefs. The iconic images of pioneering celebrity underwear spokesmodel Jim Palmer donning a pair of very brief Jockey briefs in Jockey’s 1970s and ’80s ad campaigns sold a lot of men’s underwear at the time and got many guys to try bikini [...]

Jockey to Mark 75th Anniversary of Mens Briefs

Despite the age-old question of boxers vs. briefs, the brief remains one of the more popular styles in men’s underwear. In fact, according to a December 2008 report by NPD Group, one in every four pairs of men’s underwear purchased today is a brief.

Imagine a world where boxer shorts and union suits are [...]

Briefs Outselling Boxers in UK for First Time Since 1990s

The Daily Mail reports that UK sales of briefs (the English call them Y-fronts) have risen 35 percent since the beginning of the global credit crunch. In fact, last month briefs outsold boxers for the first time since the early 1990s.

Perhaps anecdotal reports that briefs are gaining in popularity have some truth to [...]

Brooksville, Fla. City Workers Must Wear Underwear

No more commando Fridays for city employees in Brooksville, Fla. Earlier this summer the Brooksville City Council passed a new dress code for city employees, requiring them to use deodorant, prohibiting them from wearing revealing clothing and requiring them to wear underwear. Do guys in Florida prefer boxers or briefs?

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Smule Launches Ultimate Global iPhone Boxers or Briefs Poll

Smule
, a developer of interactive sonic applications for the iPhone, announced this week that it has released an enhanced version of the acclaimed Sonic Lighter, allowing users across the globe to answer the age-old question: boxers or briefs?

“Sonic Lighter represents one of the largest, most geographically diverse, real-time, and most statistically-skewed polling [...]

Special Valentine's Day Boxers from aussieBum

Valentine’s Day is always an excuse for guys to put on some fun underwear. Check out these special Valentine’s Day boxers from
aussieBum
. With a built-in support pouch, they seem a lot like aussieBum’s sexy Pilobitr line. Oh, and aussieBum is offering free shipping worldwide for a limited time.

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Iconic Underwear Style Turns 74

This week in 1935
, a Chicago department store unveiled a new kind of underwear for men: the Jockey. The manufacturer, Cooper’s Inc., later became known as Jockey. Seventy four years later, briefs are still the most popular style of men’s underwear overall. Lots of leading men prefer briefs. James Franco, Tom Selleck, William Shatner [...]

Ginch Gonch Founder: The Era of the Metrosexual Man is Over

Ginch Gonch has always pushed the envelope with their sassy adult-themed Underoos-style skivvies. The Canadian company has long courted the gay market but their apparent outreach to a straighter but larger clientele isn’t without
its controversy
.

Boxers-or-briefs.com got some answers from

Ginch Gonch
founder Jason Sutherland.

Johnny Underscore: Is the era of the “Metrosexual” [...]

A Look at aussieBum's Fearless Leader

SameSame.com.au
— an Australian gay and lesbian website — looks at “The Aussie Beach Bum Behind AussieBum.”

Sadly,
SameSame.com.au’s
look at Sean Ashby, the 40-something entrepreneur who founded the flagship Australian underwear brand aussieBum, doesn’t answer the boxers or briefs question but we’ll get to the bottom of it some time.

Ashby talks about aussieBum’s
newest [...]

Bone Wear: The New Jock on the Block

There’s a new jock on the block. A bold new brand of men’s underwear has popped up, shall we say. Proudly South African,
Bone Wear
offers men a unique range of well-designed, high-quality underwear, gym wear and swim wear.

Locally designed by Wilco Stemmett and manufactured on site, Bone Wear underwear and gym wear [...]