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DealByEthan Extends Election Day Sale

Whether you are saddened by or ecstatic about last night’s election results, there is one thing we can all agree on: this is a great occasion to buy some underwear! And luckily our friend and advertiser, DealByEthan, has extended their huge Election Day Sale for a limited time to serve the electorate’s wildly disparate emotions. [...]

Alec Baldwin Shops for Briefs at Target

Alec Baldwin with 'Man of Steel" briefs.

We’ve long wondered why celebrity men of means sometimes choose common people’s underwear when they can put something more high-end on their backsides. Here we see Alec Baldwin in the men’s underwear section of Target holding up a pair of blue briefs. Cute, but Alec Baldwin can afford [...]

Greenspan Says Mens Underwear Sales an Economic Indicator

We don’t know if former Federal Reserve Chairman Alan Greenspan prefers boxers or briefs, but Greenspan believes that men’s underwear sales are a good indicator of the health of the economy.

The theory is that guys try to get more mileage out of the boxers or briefs they already have and replace them less often in [...]

DMK-Designs Releases Down Under Briefs

Underwear model Evan Siegel shows off his abs in DMK-Designs Down Under briefs.

DMK-Designs is known for the sexy but classy silhouettes they bring to men’s underwear. A Boy Store is the first to sell the latest addition to the DMK-Designs lineup: the Down Under brief. With eye-catching detail work on the package-enhancing pouch, these [...]

Robert Pattinson on an Underwear Shopping Spree

“Twilight” stud Robert Pattinson’s underwear preference has been a bit of an enigma for some time. But these photos of Robert taken when he was on a London shopping trip confirm that the 23-year-old hunk wears boxer briefs. In fact, it seems he was stocking up on them.

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Survey Finds Many Want Underwear Overhaul this Season

All I want for Christmas is…underwear? A new survey by Jockey International, Inc. reveals a surprising holiday gift that millions of Americans ought to add to their wish list. According to the national poll, 43 percent of Americans report that they personally need an “underwear overhaul” this Christmas or Hanukkah. What’s more, 21 percent think [...]

The Ball Lifter Store Now Online

Men’s underwear has started to catch up with women’s underwear when it comes to innovations in lifting, enhancing and accentuating the positive. New men’s underwear designers and retailers are popping up to respond to new demand for underwear that gives men a boost in self confidence, among other things.

The Ball Lifter Store is [...]

Wildman T Summer Sale

Male enhancing underwear pioneer Wildman T is having a summer sale. Take 20 percent off with the coupon code ‘LATER2009′Stay tuned for more news about this Los Angeles-based underwear maker, including a chat with founder Tim Wildman.

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Ginch Gonch Underwear On Sale at A Boy Store

A Boy Store, sponsor of the boxers-or-briefs survey, is offering $22.99 on all Ginch Gonch products. If you buy two or more, you get free shipping!

If you haven’t taken it yet, click here to take the boxers-or-briefs survey. We want to know more about you.

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Professional Underwear Buyer Launches Online Underwear Store for Men

Lots of guys love buying underwear. But some of them make a living off of it. A former lead buyer for a large underwear retailer has gone into business for himself and launched the newest web-based men’s underwear portal:
A Boy Store
.

Carrying high-end, high-fashion men’s underwear, loungewear and other apparel, A Boy Store [...]