boxers-or-briefs.com » underwear shopping

Alec Baldwin Shops for Briefs at Target

Johnny Underscore — Thu, 14 Jul 2011 22:14:01 +0000

Alec Baldwin with 'Man of Steel" briefs.

We’ve long wondered why celebrity men of means sometimes choose common people’s underwear when they can put something more high-end on their backsides. Here we see Alec Baldwin in the men’s underwear section of Target holding up a pair of blue briefs. Cute, but Alec Baldwin can afford to spring for some Calvin Klein undies if he wanted to. Does this confirm Alec Baldwin prefers briefs to boxers?

Greenspan Says Mens Underwear Sales an Economic Indicator

Johnny Underscore — Sun, 01 May 2011 01:22:02 +0000

We don’t know if former Federal Reserve Chairman Alan Greenspan prefers boxers or briefs, but Greenspan believes that men’s underwear sales are a good indicator of the health of the economy.

The theory is that guys try to get more mileage out of the boxers or briefs they already have and replace them less often in tough times.

In 2009, when this story was published, sales of men’s underwear had dropped 2 percent. This year it looks like more guys are feeling comfortable freshening up their underwear drawers, because underwear sales have soared 12 percent.

DMK-Designs Releases Down Under Briefs

Johnny Underscore — Wed, 17 Feb 2010 07:07:57 +0000

Underwear model Evan Siegel shows off his abs in DMK-Designs Down Under briefs.

DMK-Designs is known for the sexy but classy silhouettes they bring to men’s underwear. A Boy Store is the first to sell the latest addition to the DMK-Designs lineup: the Down Under brief. With eye-catching detail work on the package-enhancing pouch, these briefs will make any guy’s “down under” a place worth visiting.

Robert Pattinson on an Underwear Shopping Spree

Johnny Underscore — Sun, 14 Feb 2010 23:06:00 +0000

“Twilight” stud Robert Pattinson’s underwear preference has been a bit of an enigma for some time. But these photos of Robert taken when he was on a London shopping trip confirm that the 23-year-old hunk wears boxer briefs. In fact, it seems he was stocking up on them.

Survey Finds Guys Want an Underwear Overhaul this Season

Johnny Underscore — Fri, 11 Dec 2009 07:59:44 +0000

All I want for Christmas is…underwear? A new survey by Jockey International, Inc. reveals a surprising holiday gift that millions of Americans ought to add to their wish list. According to the national poll, 43 percent of Americans report that they personally need an “underwear overhaul” this Christmas or Hanukkah. What’s more, 21 percent think their significant other needs new skivvies to freshen up the not-so-better half of their underwear drawer.

Apparently, Americans’ unmentionables have become just that. According to a previous Jockey survey, more than a quarter of Americans own underwear five or more years old, and 79 percent have underwear that is tattered, discolored or stained….stained? Gross! Part of the problem seems to be guys’ reluctance to part with their old underwear. Thirty-two percent of Americans refuse to throw away their old, tattered underwear until they receive new, replacement pairs.

Perhaps this year, Americans stockings will be stuffed with skivvies. Underwear makes a great gift in today’s tough economy because it’s personal, practical and sexy but inexpensive.

Jockey is recommending their Euro Sport Microfiber line of mesh midway briefs, boxer briefs and no-fly briefs as gifts for the men on our lists.

The Jockey Holiday Survey was conducted by Kelton Research between Oct. 13-Oct. 20, 2009 using an email invitation and an online survey. The Jockey 2008 Survey was conducted by Kelton Research between May 2-6, 2008 using an online survey of 1,001. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Margin of error: plus or minus 3.1 percentage points.

In 2009, Jockey is celebrating the 75th Anniversary of its invention of the world’s first brief.

The Ball Lifter Store Now Online

Johnny Underscore — Wed, 23 Sep 2009 05:30:00 +0000

Men’s underwear has started to catch up with women’s underwear when it comes to innovations in lifting, enhancing and accentuating the positive. New men’s underwear designers and retailers are popping up to respond to new demand for underwear that gives men a boost in self confidence, among other things.

The Ball Lifter Store is the latest men’s underwear retailer to specialize in package-enhancing men’s underwear. The site currently carries Tim Wildman’s Ball Lifter products and they have plans to add even more male enhancing underwear in the near future.

Wildman T Summer Sale

Johnny Underscore — Fri, 28 Aug 2009 01:05:00 +0000

Male enhancing underwear pioneer Wildman T is having a summer sale. Take 20 percent off with the coupon code ‘LATER2009′
Stay tuned for more news about this Los Angeles-based underwear maker, including a chat with founder Tim Wildman.

Ginch Gonch Underwear On Sale at A Boy Store

Johnny Underscore — Wed, 22 Apr 2009 00:06:00 +0000

A Boy Store, sponsor of the boxers-or-briefs survey, is offering $22.99 on all Ginch Gonch products. If you buy two or more, you get free shipping!

If you haven’t taken it yet, click here to take the boxers-or-briefs survey. We want to know more about you.

Professional Underwear Buyer Launches Online Underwear Store for Men

Johnny Underscore — Fri, 13 Mar 2009 22:35:00 +0000

Lots of guys love buying underwear. But some of them make a living off of it. A former lead buyer for a large underwear retailer has gone into business for himself and launched the newest web-based men’s underwear portal:

A Boy Store

Carrying high-end, high-fashion men’s underwear, loungewear and other apparel, A Boy Store has hit the ground running with 54 brands and 500 men’s underwear items alone.

Boy Store

will be sponsoring the big boxers-or-briefs survey – coming soon!

Edilson Nascimento and Tyler Bachtel in Tight Red Briefs

Johnny Underscore — Sun, 01 Feb 2009 16:02:00 +0000

Here we see underwear models Edilson Nascimento and Tyler Bachtel fitting nicely into skimpy red briefs.

Our friends at

International Jock

are celebrating Valentine’s Day by offering a big selection of sexy, intimate gifts that are sure to please that special man in your life. Choose from briefs, boxers, thongs and jock straps. International Jock has put almost everything that’s red or pink, meshy or sheer and a wide variety of erotic men’s underwear and swimwear on sale from now until Feb. 14.