The details of how Jameswinston Co. Director Brian James found their sole model Sasha Popovic remain a mystery.

"When the true story of Jameswinston Co. comes out it will be a story you couldn't make up," James says.

But as the Jameswinston story comes into focus, so does the career of their hard-working and hard-bodied model, Sasha Popovic. Popovic models every product line on Jameswinston site and he's featured in nearly all of their advertisements. The 27-year-old Slovenian has put on more fresh pairs of skivvies in the last year than many men will ever own. In fact, Popovic now claims he's a convert from commando to briefs.

We had a few brief words with the rising star.

boxers-or-briefs: 1. how old are you and where are you from? 

Sasha Popovic: 27, will be 28 in exactly 2 months. I am from nice but boring Slovenia.

boxers-or-briefs: how did you come to be the model for Jameswinston underwear?

Sasha Popovic: Because Brian [James] didn't have a budget to get a real model :))

boxers-or-briefs: what's your secret to staying in such good shape?

Sasha Popovic: Ridiculously a looooooooooot of smiling!!!!! ;)

boxers-or-briefs: what are your career ambitions for the future? when you were young, what did you want to be when you grew up?

Sasha Popovic: I want to be a full time JamesWinston model :)) As a kid, when I grew up, I wanted to be a part time Calvin Klein model and a full time astronaut.

boxers-or-briefs: where else can we see your work?

Sasha Popovic: Shortly in Hong Kong, will keep you updated.

boxers-or-briefs: what kind of underwear do you prefer? boxers, briefs or something else?

Sasha Popovic: Would say none, bare naked, but since I tried new JamesWinston briefs, I would definitely swore on them.

Look for lots more from Sasha Popovic in the future.