underwear news
Charlie Sheen in New Underwear Ads
Jul 01, 2008 10:57 PM
Hanes launched new TV ads in June featuring sports great Michael Jordan and actor Charlie Sheen to support new Hanes Lay Flat Collar Undershirts and Hanes No Ride Up Boxer briefs, the brand's latest innovation in product comfort and fit. With the new campaign, Sheen joins Hanes underwear ad alum Cuba Gooding Jr. and Kevin Bacon.
The ads, created by The Martin Agency of Richmond, Va., debuted during the NHL Finals on NBC and during the NBA Finals on ESPN and NASCAR on ESPN.
See the spots at www.hanes.com/charlie.
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Naked Cowboy Sues Over M&Ms Billboard
Jun 23, 2008 11:16 PM

Times Square's Naked Cowboy Robert Burck filed suit in February claiming copyright infringement on the part of M&M maker Mars Inc.
Video billboard ads for M&Ms showed an M&M dressed in the outfit the entertainer is well known for wearing (cowboy boots and white briefs). Burck thought to trademark his Naked Cowboy brand in 2003. Find lots of Naked Cowboy videos here.
Giant David Beckham Overlooks San Francisco
Jun 19, 2008 07:29 AM
David Beckham to Unveil new Emporio Armani Underwear Ad Campaign
Jun 17, 2008 07:44 PM
David Beckham will officially unveil the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18, 2008 with a giant mural at Macy's in San Francisco, as if his actual size assets weren't big enough. The new image will overlook an outdoor amphitheatre with seating for 6,000 spectators. The advertising campaign was shot in Malibu, Calif. The fall/winter men's line will combine classic colors like white and black with slightly more gaudy elements like vibrant hues of geranium red and violet and embellished with fashion details such as lurex stitching, tape inserts and contrast ribbons with metallic elastic threads. The loungewear section includes a range of soft and comfortable clothes in modal and bamboo. Find photos from the campaign here as soon as they are available.
Nick Adams for 2(x)ist Underwear
Jun 14, 2008 07:49 PM

2(x)ist has selected A Chorus Line's Nick Adams for an upcoming underwear ad campaign to be seen in Out magazine late this summer. Adams apparently beat out co-star Mario Lopez for the gig, The New York Post's Page Six reports.
Blogger Undiefan Likes Trunks and Briefs
Jun 05, 2008 09:20 PM
The men's underwear renaissance of the last few years has given rise to new styles, new fabrics, new brands and plenty of new blogs. The newest, Undiefan.com, was just launched May 25. The site will promote new and unheard of men's underwear brands.
"The reason I wanted to blog about underwear is because it is my favorite thing, I would probably consider it to be my fetish. Women have all kinds of choices when it comes to underwear and I believe men deserve to know where they can get all different kinds of things just like women," says blogger Undiefan.
Undiefan's underwear news and reviews highlight some of today's top underwear labels but monthly giveaways will no doubt keep readers coming back.
And, just for the record, "My personal choice in underwear would have to be a good pair of trunks or a small pair of briefs," says Undiefan.
"The reason I wanted to blog about underwear is because it is my favorite thing, I would probably consider it to be my fetish. Women have all kinds of choices when it comes to underwear and I believe men deserve to know where they can get all different kinds of things just like women," says blogger Undiefan.
Undiefan's underwear news and reviews highlight some of today's top underwear labels but monthly giveaways will no doubt keep readers coming back.
And, just for the record, "My personal choice in underwear would have to be a good pair of trunks or a small pair of briefs," says Undiefan.
Barak Obama Boxer Briefs
May 29, 2008 11:38 PM

Barak Obama won't answer the boxers or briefs question, but Andrew Christian has something Barak might want to try on for size: boxer briefs with his own face on them! The low-cut boxer brief made from 100% cotton baby rib has a stylized image of Barack Obama on front and '08 printed on rear. Style features contrast trim, with super soft logo elastic. Andrew Christian will contribute part of each online sale to the official Barack Obama for President campaign. Available in kelly green, navy blue or royal blue. $29 at www.andrewchristian.com.
Wii Fitness Guy in Boxer Briefs or Briefs?
May 02, 2008 09:17 PM

Bored Philadelphia resident Mickey DeLorenzo lost nine pounds just by using his Wii Fit for six weeks. His pants fit a little bit loose now and we can see a bit of his underwear waistband. They don't look like boxers. Does the New Jared wear briefs or boxer briefs?

