Hanes launched new TV ads in June featuring sports great Michael Jordan and actor Charlie Sheen to support new Hanes Lay Flat Collar Undershirts and Hanes No Ride Up Boxer briefs, the brand's latest innovation in product comfort and fit. With the new campaign, Sheen joins Hanes underwear ad alum Cuba Gooding Jr. and Kevin Bacon.

The ads, created by The Martin Agency of Richmond, Va., debuted during the NHL Finals on NBC and during the NBA Finals on ESPN and NASCAR on ESPN.

See the spots at www.hanes.com/charlie.